Case Studies

& Work Samples

You may be in need of better pitches. You may also need a wake-up call about what journalists find interesting and relevant. You need to stop thinking "placement," and think "story."

I'M AN ORIGINAL CATCHPHRASE

I’m a paragraph. Double click here or click Edit Text to add some text of your own or to change the font. This is the place for you to tell your site visitors a little bit about you and your services.

Case Studies

Press Releases

Top-Tier Exclusive  Media Coverage

When SugarCRM had a major acquisition to announce, Change Agent Communications developed the press release, pitched to top technology outlets and was able to secure an exclusive with TechCrunch, prompting a wave of additional coverage on some of the industry's top technology news sites.  

Lead-Generating Whitepaper

Change Agent Communications developed a concept and approach that positioned Tryon Solutions' target audience as the hero in the midst of retail’s major transformation. The resulting whitepaper garnered interest and downloads from big names, including FedEx and IKEA. Due to what the client called a 'good showing,' it was reused in a subsequent campaign targeting 75,000 prospects and is now the flagship content piece showcasing the benefits of its automated testing software for supply chain systems and processes. 

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Social Ads that Convert

The Association of International Certified Public Accountants (AICPA) was launching a brand new podcast about the value of hiring a CPA.  The target audience: Millennials. More specifically, small business owners, freelancers and those with passion projects and side gigs who may not understand fully the  impact and implications that come with running your own business. They needed listeners  and fast. Our social ads strategy resulted in enormous growth and helped land a PR Week  Platinum PR Award 

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PR & Social Media Strategy

Change Agent Communications developed and executed a holistic PR and social media strategy for NAI Carolantic Realty more than tripling engagement and media coverage. By showcasing regional wins and elevating the social profiles of brokers and executive leadership, we helped NAI effectively elevate its brand.     

Whether announcing a merger or acquisition, new product release, major event, big company win or high-profile executive hire, we take great care in developing tailored press releases that capture your story and its relevance for journalists. Our pitches are rooted in relevance and resonance. 
 
See a few samples of our press releases which resulted in top-tier media coverage, below: 

SugarCRM Unveils Radical New Approach for Driving Revenue

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Capital Associated Industries to Help North Carolina Employers Focus on the Three R's of COVID-19 Recovery

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TriProperties and NAI Carolantic Realty Announce Merger

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Keynote Speaker Scott Stratten to Headline SugarCRM's SugarConnection in Boston

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FastMed Urgent Care to Expand into the Heart of Downtown Raleigh

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SugarCRM Driving the Future of Customer Experience with Powerful Products and New Vision

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Former Hurricanes' General Manager and NHL Hall-of-Famer Joins NAI Carolantic Realty

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SugarCRM Hires Veteran Software Executive John Donaldson as Chief Financial Officer

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